Targeted visits to architects that go beyond product awareness.
With Pluspoint-Visits, we showcase your building products directly to architects, interior designers and specifiers.
During face-to-face visits, we showcase your products, gauge interest and gather valuable market intelligence and identify commercial opportunities.
During our one-to-one consultations with architects, we present 5 to 8 carefully selected building products.
Our experienced architects will showcase your products, discuss potential applications and gauge genuine interest.
After each visit, we gather valuable feedback and project information so that your sales team can follow up in a targeted manner.
Pluspoint-Visits will engage with more than 1,500 prescribers in Belgium on your behalf:
Architects are often busy and difficult to contact directly.
Thanks to our long-standing relationships with architects, Pluspoint-Visits offers manufacturers an efficient way to showcase their products in person.
Not traditional sales pitches, but relevant product presentations that spark interest and create commercial opportunities.
This is what makes Pluspoint-Visits unique!
Not every building product is relevant to every architect.
That is why we work with you to identify which architects, interior designers and specifiers offer the greatest potential for your products.
We take into account their areas of specialisation, the nature of their projects and the applications for which your products might be of interest.
We therefore focus our visits on relevant contacts in sectors such as residential construction, non-residential construction, renovation and interior design.
You decide for yourself which regions you want to target to reach architects.
Pluspoint-Visits operates in Flanders and bilingual Brussels. Within this area of operation, we tailor our visits to your commercial priorities and preferred geographical coverage.
Whether you want to boost your brand awareness in a specific region or reach architects across Flanders and Brussels, we’ll work with you to determine which approach best suits your objectives.
During each visit to an architect, we present a carefully curated selection of between 5 and 8 different building products.
We combine products from various segments of the construction sector and avoid direct competition within the same presentation.
The architect decides for themselves, from the compiled selection, which ones are of interest for their existing or future project.
This leads to a substantive and relevant discussion in which new applications, technical possibilities and specific areas of interest are explored.
For manufacturers, this offers an efficient way of personally introducing their products to architects who actually play a role in the choice of materials.
Personalised presentation and valuable follow-up
Our experienced architects will present your products using brochures, technical documentation, product information and any samples.
During the meeting, we will gauge awareness of your brand, interest in your products and potential applications within current or future projects.
After each visit, our staff complete a specific questionnaire for each product on display.
You will receive a regular update on the market feedback we have gathered, relevant contacts and potential project leads.
Zo beschikt uw sales- en marketingteam over waardevolle informatie om geïnteresseerde architecten gericht op te volgen en nieuwe commerciële kansen te ontwikkelen.
A visit to an architect doesn’t end with the product presentation. The real commercial value also lies in the information we gather during the meeting.
Identifying specific areas of interest
We are gauging interest in your products, potential applications and relevant current or future construction projects.
Product information and documentation
During the visit, architects will have the opportunity to familiarise themselves with your brochures, technical documentation and product samples. We will make a note of any further enquiries.
Valuable market feedback
What qualities appeal to architects? What questions or concerns do they have? These insights will help you to further refine your commercial approach.
Ongoing reporting and hot leads
After each visit, our architect visitors complete a targeted questionnaire for each product. You will receive the compiled market information, interesting contacts and potential project opportunities on an ongoing basis via a platform developed by us.
This gives your sales team immediate, concrete points of reference for following up with interested architects in a targeted manner.
We personally bring your products to the attention of architects and specifiers.
During these visits, we explain the applications, technical specifications and benefits of your products. This enables architects to discover new possibilities for their current and future projects.
Uw producten krijgen de aandacht die ze verdienen.
A visit to an architect is not a one-way process.
Our visiting architects engage in active dialogue and ask specific questions about brand awareness, interest in your products and potential applications.
This will help you discover how architects respond, what their needs are and where commercial opportunities arise.
You’ll gain valuable insights straight from the market.
After each visit, we record the feedback, any concrete interest and potential project opportunities.
We provide this information to your company on an ongoing basis, so that your sales team can contact interested architects directly and handle any further follow-up themselves.
From personalised product introductions to warm leads and new business opportunities.
Efficient product discovery: discover 5 to 8 different building products during a single personalised visit.
Professional product presentations: clear information on new materials, techniques and applications.
Time-saving: discover a range of relevant products without having to arrange separate meetings with different manufacturers.
Face-to-face contact: ask questions directly and discuss interesting applications.
New inspiration: discover products and innovations for current and future construction projects.
Direct access to architects: your products are personally presented to relevant specifiers.
Targeted market approach: a choice of different regions in Flanders and bilingual Brussels.
Efficient product launch: your products will attract attention without your own sales team having to make all the visits.
Professional presentations: experienced architects visiting the exhibition will showcase your products using brochures, documentation and, where applicable, samples.
Hot leads and project identification: genuine interest and potential project opportunities are recorded.
Valuable market feedback: find out how architects respond to your products and what their needs are.
Continuous reporting: receive the information gathered and relevant contacts straight away so that your own sales team can follow up.
Cost-effective approach: several developers are sharing the concept of architect visits.
Over 40 years’ experience: expertise in the construction sector and strong relationships with architects and specifiers.
Through Pluspoint-Visits, we organise personalised visits to architects and specifiers throughout the year.
Our planning is tailored to different target groups, regions and the commercial objectives of building materials manufacturers.
You choose the regions in which you would like your products to be showcased. We will ensure that the visits to architects are carried out in a targeted and professional manner.
ACTUAL SCHEDULE | Period | Quantity |
|---|---|---|
UTILITY ARCHITECTS | February > July | 450 |
RESIDENCE ARCHITECTS | February > July | 500 |
INTERIOR ARCHITECTS | March > August | 300 |
UTILITY ARCHITECTS | August > December | 450 |
RESIDENCE ARCHITECTS | August > December | 500 |
Find out how Pluspoint-Visits can strengthen your brand through targeted visits to architects in Belgium.
We would be happy to explore the options with you, identify suitable regions and draw up a proposal tailored to your commercial objectives.
