Archiselect

Archiselect is a selective 1-to-1 communication with architects, interior designers, contractors and other decision-makers in the construction industry.

Innovative tools

Pluspoint developed Archiselect 1-to-1 ‘HYBRIDE’, in order to proactively and selectively enter into a dialogue ‘in person’ or ‘online’ with your various target groups: architects, interior architects, design offices, contractors, etc.

Archiselect distinguishes itself through its flexibility in selections, interactivity and efficiency.
Archiselect offers all this in the most affordable way in our sector!

Archiselect talks to more than 3,000 prescribers in Belgium and GH Luxembourg:

Residential architects (houses, flats, communities, etc.)
Commercial architects (industry, healthcare, offices, public buildings, etc.)
Interior architects and interior designers (large projects)
Contractors, project developers, promoters

Archiselect Innovative and unique 1-to-1 communication with the prescriber

Archiselect 1-to-1 communication fully responds to the current situation of accessibility and the needs of today’s specifiers: discovering new building systems and products, acquiring technical knowledge, entering into dialogue with leading companies.

Archiselect is characterised by flexibility, selectivity and pro-activity. All this is with more than 40 years of experience in construction communication, knowledge of target groups and recent market research.

This makes Archiselect unique!

Archiselect “HYBRIDE”: 1-to-1 “In person”

In-depth selection forms the basis of successful affordable action

Selection of target groups (producer)
This took into account the main activities of the target group and the potential of the individual prescriber in its sector.
Selection by region (producer)
You can select by region: Flanders (including Brussels-Flemish speakers), Wallonia (including Brussels-French speakers), GH Luxembourg.
GH Luxemburg.
Selection of proposed products (prescriber)
It is the prescriber himself who selects, from a package of about 7-8 producers, 5-6 non-competitive products about which he wishes to have a detailed presentation. The importance of this does not escape you: after all, a prescriber will select those products that interest him or her in the short term as a function of concrete projects. Your chance of success towards project leads is therefore very high!
Selection of communication form (prescriber)
Today, everyone is familiar with online communication. In addition, personal contact remains very important for many prescribers.
We therefore offer prescribers the choice to select the form of communication that suits them best: 1-to-1″ online” or 1-to-1″ in person”.
A recent survey of a large number of prescribers from different target groups showed that 5% choose an online presentation, 95% continue to prefer an in-person visit. Larger agencies are interested in a presentation to a group of employees.

ArchiSelect-PLUS as additional first contact after our presentation

First follow-up interview with those interested in this (+/- 35%):

Going over possible documentation (leaflets, technical data sheets, specifications)
Delivery of the requested documentation (digital and/or print version)
Delivery of the digital PowerPoint presentation
Going over the website
Handing over of a sample (if available)
Passing on the appropriate regional contact with name tag or digitally.

Efficient and targeted communication with your target group through Archiselect

Pro-activity

The specifier gets a good idea
of the application possibilities, technical and aesthetic properties and advantages of your product.

Your product becomes top of mind !

Interactivity

During the presentation, we ask a number of targeted questions that we have prepared together with you.

This way, you will know the degree of familiarity and product knowledge. For your CRM system, your company will receive all the target group data.

You get answers to all your questions !

Result-based

This allows you to organise targeted follow-up from within your own organisation. We know from experience that this always results in new contacts and often even concrete projects.

Archiselect provides project leads!

Archiselect, all the advantages of the "HYBRID" system !

Benefits for prescribers:

Choice of communication form “online (5%)” and “in person (= 95% choice)”
Choice of minimum 5 products from a range of approx. 8 manufacturers
Professional presentations by experienced consultants
Pro-activity: introduction to new products and techniques
Interactivity: feedback of wishes and needs to your company for follow-up
Efficiency and time-saving: presentation of minimum 5 products in one interview

Benefits for your business:

Qualitative and selective database of prescribers and decision makers
Opportunities to select target groups and regions
Professional presentations by experienced consultants
Qualitative presentations using visuals
Detailed report of interviews with concrete applications and project leads
Prospecting tool for your company’s commercial department
Marketing tool with information on trends in the construction sector
Very budget-friendly thanks to the selection of the right target groups and the targeted presentation of your product(s) in function of the prescriber’s choice
More than 40 years of experience with specifiers in the construction sector

Planning 2024

PLANNING Archiselect Belux	Period 2024	Flemish-speaking	French	TOTAL
Architects with utility projects	February > May 2024	700	300	1000
Architects GH Luxembourg	April > May 2024		100	100
Architects with housing projects	June > December 2024	1000	300	1300
Architects with utility projects	August > December 2024	700	300	1000
Interior architects (with large projects)	August > December 2024	300	100	400

PLANNING Archi-Select Belux	Period 2024	Flemish-speaking	French	TOTAL
Architects with utility projects	February > April	550	200	750
Interior architects utility & villas	February > April	250	80	330
Gh Luxembourg architect utility	April > May	0	80	80
Architect residential construction (new construction and renovation)	April > July	550	200	750
Interior architects utility & villas	September > December	250	80	330
Architects with utility projects	September > November	550	200	750
Architect residential construction (new construction and renovation)	October > December	550	200	750
Project developers, SOD firms, public, invest, …	April > November	500	200	700